Paid Media (Pay Per Click)
PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking, and gain a leg up against competitors. Paid advertising has reached new levels recently with the introduction of innovative features such as product images, consumer ratings, map information, and the likes. Because of these upgrades, PPC now involves more than just brainstorming over simple keywords and strategically bidding.
Flying Digitals uses a comprehensive and scientific approach to generate maximum ROI from your PPC campaign. We test keywords, marketplace verticals, and business models to develop a strategy that is backed by facts—not assumptions. Pay-per-click marketing certainly has the power to deliver instant traffic to compliment your existing digital marketing strategies.
Whether you need to start a campaign from scratch or want to overhaul your existing pay-per-click campaign, we can deliver. Our PPC services include: Reporting, Copy creation, UTM tracking for Adcenter campaigns, Paid Search audit, Competitive analysis, Keyword research and development, Google Analytics tags, Trafficking, Bid management, Site selection for Google content network, Manual placement, Campaign structure, Landing page selection, Conversion tracking set-up.
Flying Digitals is committed to ensuring that your investment in PPC never goes to waste. We use proven methodologies that ensure a cost effective and strategic campaign. For example, we find long-tail, low-volume keywords that are cheaper to advertise on but still provide high ROI. These keywords can be used to hedge against the expensive high-volume keywords, thereby significantly lowering your average cost-per-click across the entire campaign. The result? You reach (and exceed) your targets while staying within budget.
